Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines (Paperback)
Review
…this book is the PPC bible. Tracking, click fraud, branding, local advertising are all covered… — The Search Engine Marketing Weblog, May 10, 2005
Youve got products. Youve got a website. Youre ready to do business online. Now, how do you attract new customers? You may have heard stories about companies putting their business in front of 80%+ of Internet users in as little as 24 hours. You may already know of your competitors that appear on all of the major search engines. And you want to get in on it, but arent sure where to begin? Youll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns (more…)
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